Devo Video – “It’s a Beautiful World for You”

| December 17, 2011 | 0 Comments

We are at a cross road in society again. Created during Kent State , DEVO endures. The De-evolution of society is here again and now we have the internet to spread the word. As an early inventor of the music video, DEVO addressed real issues in society with many of their songs observing the world. The video portrays the true difference between those that have and those that do not in this world.

The images are still all too relevant in 2011. How far have we really come in creating a better humanity for all.

We have entered a period in history where openness and truths are being revealed. Time to keep an open mind and listen again.

It’s a beautiful world we live in
A sweet romantic place
Beautiful people everywhere
The way they show they care
Makes me want to say
It’s a beautiful world
It’s a beautiful world
It’s a beautiful world
For you

devo

devo

For you
For you

It’s a wonderful time to be here
It’s nice to be alive
Wonderful people everywhere
The way they comb their hair
Makes me want to say
It’s a wonderful place
It’s a wonderful place
It’s a wonderful place
For you
For you
For you

Hey!
Tell me what I see

Hey you with the new clothes on
You can shake it to me all night long
Hey hey

It’s a beautiful world we live in
A sweet romantic place
Beautiful people everywhere
The way they show they care
Makes me want to say
It’s a beautiful world
It’s a beautiful world
It’s a beautiful world
For you
For you
For you

It’s not for me (It’s a beautiful world)
For you (It’s a beautiful world)
For you (It’s a beautiful world)
For you (It’s a beautiful world)
Not me (it’s a beautiful world)
(It’s a beautiful world)
(It’s a beautiful world)
(It’s a beautiful world)
(It’s a beautiful, beautiful world)
(It’s a beautiful, beautiful world)
(It’s a beautiful, beautiful world)
(It’s a beautiful, beautiful world)

 

HIstory of DEVO Per Wiki

Devo (play /?di?vo?/, originally /di??vo?/)[1] is an American band formed in 1973 consisting of members from Kent and Akron, Ohio. The classic line-up of the band includes two sets of brothers, the Mothersbaughs (Mark, Bob, and Jim) and the Casales (Gerald and Bob). The band had a #14 Billboard chart hit in 1980 with the single “Whip It“, and has maintained a cult following throughout its existence. Their style over time has shifted between punk, art rock, post-punk, and New Wave. Their music and stage show mingle kitsch science fiction themes, deadpan surrealist humor, and mordantly satirical social commentary. Their often discordant pop songs feature unusual synthetic instrumentation and time signatures that have proven influential on subsequent popular music, particularly New Wave, industrial and alternative rock artists. Devo was also a pioneer of the music video, creating many memorable clips for the Laser Disc format, with “Whip It” getting heavy airplay in the early days of MTV.

Contents

[hide]

[edit] History

[edit] Early years

The name “Devo” comes “from their concept of ‘de-evolution‘ – the idea that instead of continuing to evolve, mankind has actually begun to regress, as evidenced by the dysfunction and herd mentality of American society.”[2] This idea was developed as a joke by Kent State University art students Gerald Casale and Bob Lewis as early as the late 1960s. Casale and Lewis created a number of satirical art pieces in a devolution vein. At this time, Casale had also performed with the local band 15-60-75 (The Numbers Band). They met Mark Mothersbaugh around 1970, who introduced them to the pamphlet “Jocko Homo Heavenbound”,[3] which includes an illustration of a winged devil labeled “D-EVOLUTION” and would later inspire the song “Jocko Homo“. However, the “joke” became serious, following the Kent State shootings of May 4, 1970 (a song about which, “Ohio“, would later be covered by Devo). This event would be cited multiple times as the impetus for forming the band Devo.

The first form of Devo was the “Sextet Devo” which performed at the 1973 Kent State performing arts festival.[4] It included Casale, Lewis and Mothersbaugh, as well as Gerald’s brother Bob Casale on guitar, and friends Rod Reisman and Fred Weber on drums and vocals, respectively. This performance was filmed and a part was included on the home video The Complete Truth About De-Evolution. This lineup only performed once. Devo returned to perform in the Student Governance Center (featured prominently in the film) at the 1974 Creative Arts Festival with a line-up including the Casale brothers, Bob Lewis, Mark Mothersbaugh, and Jim Mothersbaugh on drums.

Devo later formed as a quartet. They recruited Mark’s brothers Bob Mothersbaugh and Jim Mothersbaugh. Bob played electric guitar, and Jim provided percussion using a set of homemade electronic drums. Their first two music videos, “Secret Agent Man” and “Jocko Homo” featured on The Truth About De-Evolution, were filmed in Akron, the hometown of most members. This lineup of Devo lasted until 1976 when Jim left the band. The lineup was occasionally fluid, and Bob Lewis would sometimes play guitar during this period. In concert, Devo would often perform in the guise of theatrical characters, such as Booji Boy, and The Chinaman. Live concerts from this period were often confrontational, and would remain so until 1977. A recording of an early Devo performance from 1975 with the quartet lineup appears on DEVO Live: The Mongoloid Years, ending with the promoters unplugging Devo’s equipment.

Following Jim Mothersbaugh’s departure, Bob Mothersbaugh found a new drummer in Alan Myers, who played with mechanical precision on a conventional, acoustic drum set. Casale re-recruited his brother Bob Casale, and the popular line-up of Devo was formed. It would endure for nearly ten years.

The front and back covers of Devo’s first release, the 45rpm singleMongoloid” b/w “Jocko Homo” (1977), released on the band’s Booji Boy Records

[edit] 1975–1980

Devo gained some fame in 1976 when the short film The Truth About De-Evolution by Chuck Statler[5] won a prize at the Ann Arbor Film Festival. In 1977 Devo were asked by Neil Young to participate in the making of his film “Human Highway“.[6] Released in 1982, the film featured the band as “Nuclear garbagepersons.” The band members were asked to write their own parts and Mark Mothersbaugh scored and recorded much of the soundtrack, his first of many.[7]

In 1976 Devo released their first single Mongoloid b/w Jocko Homo, the B-side of which came from the soundtrack to The Truth About De-Evolution, on their independent label “Booji Boy”, followed in 1977 by the re-working of the Rolling Stones(I Can’t Get No) Satisfaction“.

In 1978 the “Be Stiff EP” was released by English independent label Stiff Records, which included the single “Be Stiff” plus two previous Booji Boy releases. “Mechanical Man”, a 4 track 7″ EP of demos; apparently a bootleg, rumored to be put out by the band themselves, was also released that year.

Devo caught the attention of David Bowie and Iggy Pop, who championed the band and enabled Devo to secure a recording contract with Warner Bros. Records. After Bowie backed out due to previous commitments, their first album, Q: Are We Not Men? A: We Are Devo! was produced by Brian Eno and featured re-recordings of their previous singles Mongoloid and (I Can’t Get No) Satisfaction, their cover version of the Rolling Stones classic. On October 14, 1978, Devo gained national exposure with an appearance on Saturday Night Live, a week after the Rolling Stones, performing “Satisfaction” and “Jocko Homo.”

In 1978, co-founder Bob Lewis asked for credit and compensation for his contributions to the band. The band refused to negotiate, and sued Lewis in Los Angeles Superior Court,[8] seeking a declaratory judgment stating Lewis had no rights to the name or theory of De-evolution. Lewis then filed an action in United States District Court for the Northern District of Ohio, alleging theft of intellectual property. During discovery, Lewis produced articles, promotional materials, documentary evidence and an interview[8] recorded at the Akron Art Institute following the premiere of In the Beginning was the End in which Mothersbaugh and other band members credited Lewis with developing the theory of de-evolution, and the band quickly settled for an undisclosed sum.

The band followed up with Duty Now for the Future in 1979, which moved the band more towards electronic instrumentation. While not as successful as their first record, it did produce some fan favorites with the songs “Blockhead” and “The Day My Baby Gave Me a Surprize” [sic], as well as a cover of the Johnny Rivers hit “Secret Agent Man“. “Secret Agent Man” had been recorded first in 1974 for Devo’s first film and performed live as early as 1976. 1979 also brought Devo to Japan for the first time, and a live show from this tour was partially recorded. Devo also appeared on Don Kirshner’s Rock Concert in 1979, performing “Blockhead”, “Secret Agent Man”, and “Mongoloid”. Also in 1979 Rhino Records released Devotees, a tribute album, containing a set of covers of the band’s songs interspersed with renditions of popular songs in Devo’s style.[9]

Devo actively embraced the Church of the SubGenius. In concert, Devo sometimes performed as their own opening act, pretending to be a Christian soft-rock group called “Dove (the Band of Love)”, which is an anagram for “Devo”. They appeared as “Dove” in the 1980 televangelism spoof Pray TV. They also recorded music, later released on the CD E-Z Listening Disc (1987), with Muzak style versions of their own songs to play before their concerts.

Devo gained a new level of visibility with 1980′s Freedom of Choice which included their best-known hit, “Whip It“, which immediately became a Top 40 hit. The album moved to an almost completely electronic sound, with the exception of acoustic drums and Bob 1′s guitar. The tour for “Freedom of Choice” featured the band performing in front of large custom light boxes which could be laid on their back to form a second, smaller stage during the second half of the set. Other popular songs from “Freedom of Choice” were “Girl U Want,” the title track (both of which had popular music videos, along with “Whip It”), and “Gates of Steel”. Devo made two appearances on the TV show Fridays in 1980, as well as on Don Kirchner’s Rock Concert, American Bandstand, and other shows.

The cover of the Rhino Handmade release of the Devo Live E.P.

[edit] 1981–1986

The Wonderful Devo remained popular in countries such as Australia, where the nationally broadcast 1970s–1980s pop TV show Countdown was one of the first programs in the world to broadcast their video clips. They were given consistent radio support by Sydney-based noncommercial rock station Double Jay (2JJ), one of the first rock stations outside America to play their recordings. The late-night music program Nightmoves aired The Truth About De-Evolution. This paid off, as in August 1981, they found commercial success in Australia when their Devo Live E.P. spent 3 weeks at the top of the Australian charts. Later in the year, they came out to Australia and appeared on the TV show Countdown

In 1981, Devo contributed a cover of “Workin’ in the Coal Mine,” recording during the Freedom of Choice sessions, to the film Heavy Metal. “Coal Mine” would be a pack-in bonus single with their 1981 release, New Traditionalists. This album brought a new look for Devo, who wore self-described “Utopian Boy Scout uniforms” topped with a plastic “New Traditionalist Pomp,” a plastic half-wig modeled on the hairstyle of John F. Kennedy. Among the singles from the album was “Through Being Cool,” written as a reaction to their newfound fame from “Whip It,” an attack on their new fans that misinterpreted the song—and Devo’s—message. The album’s accompanying tour featured the band performing an intensely physical show with treadmills and a large Greek temple set.

Oh, No! It’s Devo followed in 1982. Produced by Roy Thomas Baker, the album featured a darker, more sinister sound than its predecessors. According to Gerald Casale, the album’s sound was inspired by reviewers calling them “fascist clowns” in articles.[10] The album’s tour featured the band performing seven songs in front of a 12-foot high rear-projection screen with synchronized video, an image recreated using blue screen effects in the album’s accompanying music videos. Devo also contributed two songs, “Theme from Doctor Detroit” and “Luv-Luv” to the 1983 Dan Aykroyd film Doctor Detroit, and produced a music video for “Theme from Doctor Detroit” featuring clips from the film with live action segments.

Devo released their sixth album, Shout, in 1984 to mixed reviews. The album has been criticized for its overuse of the Fairlight CMI synthesizer, and weak songwriting. However, the band’s cover of the Jimi Hendrix classic “‘Are You Experienced?” and the accompanying music video received some praise. Following the commercial failure of Shout, Warner Bros. dropped Devo from their label. Shortly after, claiming to feel creatively uninspired, Alan Myers left the band. This caused the band to abandon the plans for a “Shout” video LP, as well as their tour for the album. During the interim, Mark Mothersbaugh began composing music for the TV show Pee-Wee’s Playhouse, and released an elaborately packaged solo cassette, Musik for Insomniaks, which was later expanded and released as two CDs in 1988.

[edit] 1987–1994

In 1987, Devo reformed with new drummer David Kendrick, formerly of Sparks. Their first project was a soundtrack for the flop horror film Slaughterhouse Rock, starring Toni Basil. Devo had previously collaborated with Basil on her 1982 album Word of Mouth. The band released Total Devo in 1988 on Enigma Records. This album included two songs used in the Slaughterhouse Rock soundtrack. The song “Baby Doll” was used in the film Tapeheads, with newly recorded Swedish lyrics, and was credited to (and shown in a music video by) a fictitious Swedish band called Cube-Squared. Devo followed this up with a world tour, and released the live album Now It Can Be Told: DEVO at the Palace. However, Total Devo was not a commercial success, and received poor critical reviews.

In 1989, members of Devo were involved in the project Visiting Kids, releasing a self-titled EP on the New Rose label in 1990. The group featured Mark’s then wife Nancye Ferguson, as well as David Kendrick, Bob Mothersbaugh, and his daughter Alex Mothersbaugh. Their record was produced by Bob Casale and Mark Mothersbaugh; Mark also co-wrote some of the songs. Visiting Kids also appeared on the soundtrack to the film Rockula, as well as on The Late Show with David Letterman. A promotional video was filmed for the song “Trilobites”.

1990 saw the release of Smooth Noodle Maps, which would be Devo’s last album for twenty years. It, too, was not a commercial success. Devo launched a European concert tour, but poor ticket sales caused it to be ended early. The band had a falling out soon after, but played two shows in 1991 before breaking up. Around this time, members of Devo appeared in the film Spirit of ’76, except for Bob Mothersbaugh. Posthumously, two albums of demo recordings from 1974 to 1977—Hardcore Devo: Volume One (1990) and Hardcore Devo: Volume Two (1991)—were released on Rykodisc, as well as an album of early live recordings, DEVO Live: The Mongoloid Years.

Following the split, Mark Mothersbaugh started Mutato Muzika, a commercial music production studio, taking with him Bob Mothersbaugh and Bob Casale. The former works as a composer, and the latter as a recording engineer. David Kendrick also worked at Mutato for a period during the early 1990s. Mark has gained considerable success in writing and producing music for television programs (starting with Pee Wee’s Playhouse and perhaps most famously with Rugrats), video games, cartoons, and movies (notably working alongside director Wes Anderson). Gerald Casale began a career as a director of music videos and commercials. He has worked with bands including Rush, Silverchair, and the Foo Fighters. Also, in the wake of Devo’s demise, Bob Mothersbaugh attempted to start a solo career with The Bob I Band, recording an album that was never released. The tapes for this are now lost, though a bootleg of the band in concert has surfaced.

[edit] 1995–2006

In 1995, Devo reappeared with a new recording of “Girl U Want” on the soundtrack to the movie Tank Girl. In January 1996, Devo performed a reunion concert at the Sundance Film Festival in Park City, Utah. The band performed on part of the 1996 Lollapalooza tour in the rotating Mystery Spot, with a setlist largely composed of material from their heyday between 1978 and 1982. Also in 1996, Devo also released a multimedia CD-ROM adventure game, The Adventures of the Smart Patrol with Inscape. The game was not a success, but the Lollapalooza tour was received well enough to allow Devo to return in 1997 as a headliner. Devo would perform off and on from 1997 on.

In 2003, some of the members from Devo were alleged to have partaken in a side project called The Network, which featured Billie Joe Armstrong, Mike Dirnt, Tre Cool and Jason White of Green Day. The band released a full length album in September 2003 entitled “Money Money 2020” and then a live DVD, “Disease is Punishment“.

While they did not release any albums during this period, Devo recorded a number of songs for various films and compilations since their reunion, including a cover of the Nine Inch Nails hit, “Head Like a Hole” for the film Supercop. In 2005 Devo recorded a new version of “Whip It” to be used in Swiffer television commercials, a decision they have said they regretted. During an interview with the Dallas Observer, Gerald Casale said, “It’s just aesthetically offensive. It’s got everything a commercial that turns people off has.”.[11] The song “Beautiful World” was also used in a re-recorded form for an ad for Target stores. Due to rights issues with their back catalog, Devo often would use re-recorded songs for films and ads.

In 2005, Gerald Casale announced his “solo” project, Jihad Jerry & the Evildoers (the Evildoers themselves including the other members of Devo), and released the first EP, Army Girls Gone Wild in 2006. A full length album, Mine Is Not A Holy War was released on September 12, 2006 after a several-month delay. It features mostly new material, plus re-recordings of four very obscure Devo songs: “I Need A Chick” and “I Been Refused” (from Hardcore Devo: Volume Two), “Find Out” (which appeared on the single and EP of “Peek-A-Boo” in 1982), and “Beehive” (which was recorded by the band in 1974, at which point it was apparently abandoned with the exception of one appearance at a special show in 2001). Devo continued to tour actively in 2005 and 2006, unveiling a new stage show at shows in October 2006, and an appearance of the Jihad Jerry character performing “Beautiful World” as an encore.

Main article: Devo 2.0

Also in 2006, Devo worked on a project with Disney known as Devo 2.0. A band of child performers was assembled and re-recorded Devo songs. A quote from the Akron Beacon Journal[12] elucidates, “…Devo recently finished a new project in cahoots with Disney called Devo 2.0, which features the band playing old songs and two new ones with vocals provided by children. Mothersbaugh doesn’t rule out the idea of the band gathering in the studio, eventually, to record a new Devo album.” Their debut album, a two disc CD/DVD combo entitled “DEV2.0″, was released on March 14, 2006. The lyrics of some of the songs have been changed for family-friendly airplay, which has been claimed by the band to be a play on irony of sorts of the messages of their classic hits.

[edit] 2007–present

Mark Mothersbaugh performing as part of Devo at the “Festival Internacional de Benicàssim”, on July 20, 2007.

In an April 2007 interview, Gerald Casale mentioned an upcoming project for a movie about Devo’s early days. A script is supposedly being developed, tentatively called The Beginning Was the End, though the production hasn’t been confirmed yet. Casale also stated that there may be some new Devo material as well, but whether this is related to the release of a movie or not is unclear. Devo played their first European tour since 1990 in the summer of 2007, including a performance at Festival Internacional de Benicàssim.

In June 2008 McDonald’s released a Happy Meal toy wearing the Devo Energy dome that they named “New Wave Nigel”. It was reported by AAP that a band member had initiated legal action against McDonald’s as the hamburger chain had copied trademarked elements of the band’s look.[13] The following week it was reported a gag order had been placed on the band regarding further public statements on the matter.[14] By July 2008 various blogs referred to “an e-mail” from a colleague of the band’s attorney that suggested the issue was “amicably resolved”.[15]

In December 2007, Devo released their first new single since 1990, “Watch Us Work It,” which was featured in a commercial for Dell. The song features a sample drum track from the song “The Super Thing” off of their 1981 album New Traditionalists. The band has announced in a July 23, 2007, MySpace bulletin that a full length music video for the song was forthcoming, and the song itself is available on iTunes and eMusic. Casale said that this song was chosen from a batch of songs that the band was working on, and that also this is the closest the band has been to a new album.

In a December 5, 2007 article on Mutato Muzika, LA Weekly reported that “After touring sporadically over the past decade but not releasing any new material, Devo are spending December at Mutato trying to create an album’s worth of new material and contemplating a method of dispersal in the post-record-company world.” [16] In a recent interview,[17] Mothersbaugh revealed a song title from the in-progress album: “Don’t Shoot, I’m a Man”. However, in a radio interview on April 17, 2008, Jerry stated that Mark had “killed the project” and that there would be no new Devo album. Casale, however, later stated that “We’re going to finish what we started.” [18]

Devo Festival Hall, Melbourne, July 2008
Courtesy Mandy Hall

Devo’s song, “Gut Feeling/Slap Your Mammy”, was featured in EA Sports’ skateboard video game, Skate.[19] The songs “Girl U Want” and “Through Being Cool” were released as downloadable content for the video game Rock Band on August 19, 2008. The song “Uncontrollable Urge” is featured in the video game Rock Band 2. All three songs have been rerecorded exclusively for Rock Band.

Devo played dates in the United States, Japan, Australia, France, and Spain in the summer of 2008. Also in 2008 the band remixed the Attery Squash song ‘Devo Was Right About Everything’ which was released on the B-side to the Watch Us Work It vinyl 12″ single. They also remixed a song by Datarock, “Computer Camp”, which can be heard on the band’s MySpace page. Datarock routinely cites Devo as an influence. 2008 also saw a Japan exclusive box set containing the band’s first six albums, This is the Devo Box. On October 17, 2008, Devo performed a special concert at the Akron Civic Theater, their first in Akron since 1978, to promote Democratic presidential candidate Barack Obama. They were joined at the concert by fellow Akron-area musicians The Black Keys and Chrissie Hynde.[20]

In an October 2008 interview, Devo confirmed that they would be completing their new album.[21] The Studio Notes section of the November 27 issue of Rolling Stone stated that “Devo are working on their first album of new material since 1990′s Smooth Noodle Maps. ‘We have about 17 songs we’re testing out,” says frontman Mark Mothersbaugh. ‘We’ve already been contacted by 20 producers – including Snoop Dogg and Fatboy Slim.’”[22][23]

Devo announced in early 2009 that they would be performing at SXSW on March 20th, with a warmup show in Dallas on March 18th. At these shows, Devo performed a new stage show utilizing synchronized video, similar to the 1982 tour, new costumes, and three new songs: “Don’t Shoot, I’m a Man!”, “What We Do”, and “Fresh”, which are tracks from their new album. All of these songs included a video backdrop which the band performed in front of. Devo also confirmed that they would be performing at All Tomorrow’s Parties on May 6 and 8, with the May 6th performance featuring the band performing their first album, Q: Are We Not Men? A: We Are Devo!, in its entirety. The May 8th performance was a “greatest hits” show, for the ATP “Fans Strike Back” event. In November 2009, Devo toured performances Q: Are We Not Men? A: We Are Devo! and Freedom of Choice with two-night stands in several cities. Along with the tour, Warner Bros. Records released remastered editions of the two albums.

In April 2009 Devo debuted the music video for “Don’t Shoot (I’m a Man)” on their website, through Vimeo.[24] In the June 2009 issue of Rolling Stone, the band noted that the album’s release had been pushed back to 2010 to allow for “radical remixing”.[25] The album, Something for Everybody was eventually released in June 2010, preceded by a 12″ single of “Fresh”/”What We Do”.[26] Earlier in the year the band had performed at one of the 2010 Vancouver Winter Olympics victory concerts at Whistler Medals Plaza and donated a collection of objects to the Ohio Historical Society including an energy dome, jumpsuit, stickers, and t-shirts.[27][28]

On September 16, 2009, Warner Bros. and Devo announced a re-release of Q: Are We Not Men? A: We Are Devo! and Freedom of Choice, with a tour performing both albums.[29]

In March 2010, Devo appeared as the musical guest for an episode of the children’s program Yo Gabba Gabba!, in which they performed an altered version of “Watch Us Work It”[30]

Devo was awarded the first-ever Moog Innovator Award on October 29, 2010 during Moogfest 2010 in Asheville, North Carolina. The Moog Innovator Award “celebrates pioneering artists whose genre-defying work exemplifies the bold, innovative spirit of Bob Moog.” [31] Devo was scheduled to perform at MoogFest, but due to Bob Mothersbaugh severely injuring his hand three days prior, the band was forced to cancel. Mark Mothersbaugh and Gerald Casale did collaborate with Austin, Texas band The Octopus Project to perform “Girl U Want” and “Beautiful World.” [32]

In an interview on March 3, 2011, Gerald Casale noted that he is “working on a script for a musical, a Devo musical” that would be aimed towards a live Broadway production.[33]

 

Tags: , , ,

Category: DEVO, Music, Songs of OWS, Songs of Protest/Activism, Student Activists, Video

Leave a Reply

You must be logged in to post a comment.